Using the principles of wrestling "discipline, confidence, perseverance, and fitness,“ Lucha Vida's mission is to combat many of the health and social issues affecting youth in the South Bronx. In the process, Lucha Vida helps underprivileged middle-school and high-school boys and girls become agents for social change through a holistic program that includes nutrition and healthy lifestyle education, meal assistance, academic tutoring, mentorship, and wrestling.